Reputation: Plan for Your Worst Day.

If the first time you think about reputation management strategies is when a crisis has occurred, you are too late.  The media is hitting you from every angle and you haven’t an ally or relationship to help shape public opinion.  In this business, we often wonder if Eliot Spitzer’s fate would have been different had he not established his reputation as a “steamroller” and Sheriff of Wall Street, bulldozing everyone and everything in his way.  When he needed support he had no friends in his corner to help.     

The Spitzer situation is extreme but it makes an important point.  Organizations that work on their reputation over long periods of time are more likely to recover during difficult times.  Simply put, when you establish trust with key stakeholders, you have a greater likelihood of getting the benefit of the doubt. 

If you have never taken a look in the mirror and honestly evaluated your organization’s reputation, now is as good a time as any to do so.  Those who have relationships in place to help nurture your reputation should take time to honestly evaluate what those partnerships are doing for you.  Are you getting back what you are putting in?   

Meliora Strategies can work with your organization to implement an effective reputation management program to ensure your business endures potential crises.  For more  information contact us at info@meliorastrategies.com

Follow Us on:

« You Are Not Normal | Home | Using Online Niche Communities to Grow Your Business »

• 

  • ^

• Who We Are

  Founded in 2009, Meliora Strategies, LLC is a public relations and political strategies firm based in Albany, New York that provides consulting and communications to capital region businesses, local level political candidates, and issue advocacy campaigns.

• Shaping Public Opinion in the 60-Second News Cycle

  It can take a lifetime to build your organization's reputation but only a minute for it to be irreparably damaged. With so many opinion platforms available in today's 60-second news cycle, it is imperitave that your organization has the resources it needs to anticipate and shape public opinion.

• Social Media

  For public relations professionals, social media is changing the way the game is played. Outlets like Facebook and twitter provide companies the chance to bypass the MSM and develop direct relationships with their customers. With over 300 million users registered with social media outlets, can you afford not to be connected? We will work with your organization to develop an effective social media strategy that will keep you up to speed in today's fast paced, technology driven business environment.