You Are Not Normal

It’s a week to go until Election Day and you’re trailing in the polls.  Over the past month, your campaign has fizzled as your opponent’s sizzled.  Money is lost, your reputation has suffered, your dream of holding elected office is up in smoke.  You ask yourself, how did this happen?  I did what I was supposed to do.  I sent out a hundred press releases.  I held press conferences.  I spent thousands of dollars on television and radio spots.  Why isn’t my message connecting with voters? Why, why, why?    

Every cycle, thousands of candidates are left second-guessing themselves on election night, questioning where exactly everything went wrong.   

Not surprisingly, the problem often lies with the candidates themselves, or more specifically, the candidate’s refusal to acknowledge one simple fact of life: YOU ARE NOT NORMAL. 

It’s the cardinal rule of public relations.  Connecting with an audience requires an ability to step outside the box – to forget all that you know – and consider the mindset of your audience.  The average consumer or constituent isn’t privy to inside information, private conversations or policy nuances.  In fact, the knowledge of the average voter rarely goes beyond what they read in the local papers, hear on the radio, or catch in passing during a commercial break.   

Audiences have their own biases and lenses through which they view the world.  To win, a candidate must make an emotional connection.  That requires the ability to speak with voters in their own language. 

We can help you craft a message that resonates with the right people.  E-mail us at info@MelioraStrategies.com to find out more. 

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• Who We Are

  Founded in 2009, Meliora Strategies, LLC is a public relations and political strategies firm based in Albany, New York that provides consulting and communications to capital region businesses, local level political candidates, and issue advocacy campaigns.

• Shaping Public Opinion in the 60-Second News Cycle

  It can take a lifetime to build your organization's reputation but only a minute for it to be irreparably damaged. With so many opinion platforms available in today's 60-second news cycle, it is imperitave that your organization has the resources it needs to anticipate and shape public opinion.

• Social Media

  For public relations professionals, social media is changing the way the game is played. Outlets like Facebook and twitter provide companies the chance to bypass the MSM and develop direct relationships with their customers. With over 300 million users registered with social media outlets, can you afford not to be connected? We will work with your organization to develop an effective social media strategy that will keep you up to speed in today's fast paced, technology driven business environment.