Archive for message

You Are Not Normal

It’s a week to go until Election Day and you’re trailing in the polls.  Over the past month, your campaign has fizzled as your opponent’s sizzled.  Money is lost, your reputation has suffered, your dream of holding elected office is up in smoke.  You ask yourself, how did this happen?  I did what I was [...]

A Message. Have One.

Are people hearing what you are trying to say?  History’s most successful public relations and political campaigns have had one thing in common: a message that resonates with people. 
While message development is the foundation of any communications plan, it’s also the most difficult.  Whether you’re a small business looking to reach new customers or a [...]

• 

  • ^

• Who We Are

  Founded in 2009, Meliora Strategies, LLC is a public relations and political strategies firm based in Albany, New York that provides consulting and communications to capital region businesses, local level political candidates, and issue advocacy campaigns.

• Shaping Public Opinion in the 60-Second News Cycle

  It can take a lifetime to build your organization's reputation but only a minute for it to be irreparably damaged. With so many opinion platforms available in today's 60-second news cycle, it is imperitave that your organization has the resources it needs to anticipate and shape public opinion.

• Social Media

  For public relations professionals, social media is changing the way the game is played. Outlets like Facebook and twitter provide companies the chance to bypass the MSM and develop direct relationships with their customers. With over 300 million users registered with social media outlets, can you afford not to be connected? We will work with your organization to develop an effective social media strategy that will keep you up to speed in today's fast paced, technology driven business environment.