Archive for reputation management

Reputation: Plan for Your Worst Day.

If the first time you think about reputation management strategies is when a crisis has occurred, you are too late.  The media is hitting you from every angle and you haven’t an ally or relationship to help shape public opinion.  In this business, we often wonder if Eliot Spitzer’s fate would have been different had [...]

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• Who We Are

  Founded in 2009, Meliora Strategies, LLC is a public relations and political strategies firm based in Albany, New York that provides consulting and communications to capital region businesses, local level political candidates, and issue advocacy campaigns.

• Shaping Public Opinion in the 60-Second News Cycle

  It can take a lifetime to build your organization's reputation but only a minute for it to be irreparably damaged. With so many opinion platforms available in today's 60-second news cycle, it is imperitave that your organization has the resources it needs to anticipate and shape public opinion.

• Social Media

  For public relations professionals, social media is changing the way the game is played. Outlets like Facebook and twitter provide companies the chance to bypass the MSM and develop direct relationships with their customers. With over 300 million users registered with social media outlets, can you afford not to be connected? We will work with your organization to develop an effective social media strategy that will keep you up to speed in today's fast paced, technology driven business environment.